Business Agency – Market Entry & Soft Landing

Expertise behind your business goal.

Entering a new country involves strategic, legal, financial, operational and relationship-building tasks. The Sanaya Partners Business Agency service helps international companies prepare and deliver their establishment, investment, business presence or regional expansion in Hungary.

Drawing on the practices of international investment promotion and innovation agencies, we bring together market, location, funding, talent and innovation ecosystem insights to support informed decisions. We organise a local project team, connect the company with relevant national and local government, university, financial and business stakeholders, and coordinate implementation.

AREAS OF SUPPORT

How can we help?

• Hungarian market, industry and competitive landscape analysis
• Market entry strategy, business model and implementation roadmap
• Definition of decision criteria for region and site selection
• Mapping investment, innovation, R&D and training incentives
• Assessment of Hungarian and direct EU funding opportunities
• Expert coordination of company formation, taxation, permits and compliance
• Selection of local legal, tax, accounting, banking and real estate partners
• Search for suppliers, distributors, sales partners and strategic partners
• Development of university, research institute and innovation partnerships
• Labour market and skills analysis, and coordination of executive and specialist recruitment
• Support for relationships with national and local government and the wider ecosystem
• Project launch, PMO, interim management and post-establishment aftercare

WORKING TOGETHER

How do we work?

We begin with a confidential assessment of leadership needs and a market entry diagnosis. We define the decision criteria, compare realistic entry options, and build the local team of experts and partners around the required workstreams. Sanaya Partners acts as a single accountable point of contact, coordinating workflows, decision points and external providers from preparation to stable operations.

The professional framework of the service

Business Agency combines the innovation agency approach found within the TAFTIE network—funding, innovation capacity, international connections and ecosystem access—with the market entry practices of European investment promotion agencies. These include site and region selection, grants and incentives, access to talent and infrastructure, local partnerships and post-establishment aftercare.

Scope of responsibility: Sanaya Partners coordinates legal, tax, accounting, immigration and regulatory permitting work through appropriately qualified and authorised partners. It does not replace a lawyer, tax adviser, accountant or public authority.